UI/UX Design
Brand Design
Marketing Design
Establishing SimplePractice as a trusted partner for health and wellness practitioners
Visiting a website without a clear navigation system is like visiting a new city with no map. I designed a global navigation system that improved the information hierarchy and overall user experience for prospective customers of a healthcare B2B SaaS product.
Year
2024
Client
SimplePractice
Project Duration
3 years
Results
↑ 170% sign-ups
↑ 30% email CTR
50+ editorial illustrations leading to 350K+ views
Helping the people who help people
SimplePractice is an all-in-one practice management solution for private practice health and wellness practitioners. As its audience rapidly expanded during the pandemic, its UX and visual system needed to keep pace.
I had the honor of helping SimplePractice weave consistency, clarity, and emotional connection across every touchpoint.
Leaning in wherever I saw a need
As a multidisciplinary designer, I pride myself in never staying in my lane. I leaned in wherever design was needed and helped connect the dots through:
High-impact landing pages and responsive UI
Engaging multi-channel branding campaigns (email, social, web)
Editorial design for a print magazine that practitioners actually treasure
Illustrated ebooks and brochures that made complex topics inviting
Building trust and delight across platforms
The results of our cross-functional efforts were clear:
20% lift in overall trial sign-ups, with a 170% spike from redesigned landing pages
30% increase in email engagement
50+ editorial illustrations that drove 350K+ organic views
Becoming a household name
The refreshed visuals and voice transformed SimplePractice into a trusted, human-centered brand. Now, the platform doesn’t just support therapists, but celebrates them. From conferences to content, the brand feels intentional, confident, and deeply connected to the work of caring for others.
More Projects
UI/UX Design
Brand Design
Marketing Design
Establishing SimplePractice as a trusted partner for health and wellness practitioners
Visiting a website without a clear navigation system is like visiting a new city with no map. I designed a global navigation system that improved the information hierarchy and overall user experience for prospective customers of a healthcare B2B SaaS product.
Year
2024
Client
SimplePractice
Project Duration
3 years
Results
↑ 170% sign-ups
↑ 30% email CTR
50+ editorial illustrations leading to 350K+ views
Helping the people who help people
SimplePractice is an all-in-one practice management solution for private practice health and wellness practitioners. As its audience rapidly expanded during the pandemic, its UX and visual system needed to keep pace.
I had the honor of helping SimplePractice weave consistency, clarity, and emotional connection across every touchpoint.
Leaning in wherever I saw a need
As a multidisciplinary designer, I pride myself in never staying in my lane. I leaned in wherever design was needed and helped connect the dots through:
High-impact landing pages and responsive UI
Engaging multi-channel branding campaigns (email, social, web)
Editorial design for a print magazine that practitioners actually treasure
Illustrated ebooks and brochures that made complex topics inviting
Building trust and delight across platforms
The results of our cross-functional efforts were clear:
20% lift in overall trial sign-ups, with a 170% spike from redesigned landing pages
30% increase in email engagement
50+ editorial illustrations that drove 350K+ organic views
Becoming a household name
The refreshed visuals and voice transformed SimplePractice into a trusted, human-centered brand. Now, the platform doesn’t just support therapists, but celebrates them. From conferences to content, the brand feels intentional, confident, and deeply connected to the work of caring for others.
More Projects
UI/UX Design
Brand Design
Marketing Design
Establishing SimplePractice as a trusted partner for health and wellness practitioners
Visiting a website without a clear navigation system is like visiting a new city with no map. I designed a global navigation system that improved the information hierarchy and overall user experience for prospective customers of a healthcare B2B SaaS product.
Year
2024
Client
SimplePractice
Project Duration
3 years
Results
↑ 170% sign-ups
↑ 30% email CTR
50+ editorial illustrations leading to 350K+ views
Helping the people who help people
SimplePractice is an all-in-one practice management solution for private practice health and wellness practitioners. As its audience rapidly expanded during the pandemic, its UX and visual system needed to keep pace.
I had the honor of helping SimplePractice weave consistency, clarity, and emotional connection across every touchpoint.
Leaning in wherever I saw a need
As a multidisciplinary designer, I pride myself in never staying in my lane. I leaned in wherever design was needed and helped connect the dots through:
High-impact landing pages and responsive UI
Engaging multi-channel branding campaigns (email, social, web)
Editorial design for a print magazine that practitioners actually treasure
Illustrated ebooks and brochures that made complex topics inviting
Building trust and delight across platforms
The results of our cross-functional efforts were clear:
20% lift in overall trial sign-ups, with a 170% spike from redesigned landing pages
30% increase in email engagement
50+ editorial illustrations that drove 350K+ organic views
Becoming a household name
The refreshed visuals and voice transformed SimplePractice into a trusted, human-centered brand. Now, the platform doesn’t just support therapists, but celebrates them. From conferences to content, the brand feels intentional, confident, and deeply connected to the work of caring for others.