Marketing Design
Brand Design
Graphic Design
Elevating wholesale fashion into a standout brand experience
Transforming Be Cool’s approachable fashion into a polished, recognizable identity that connects effortlessly with customers online and in person.
Year
2023
Client
Be Cool Boutique
Project Duration
3 months
Making style effortless
Be Cool is a clothing boutique that aims to make fashion accessible and wearable. Their main avenues are an online store, in-person warehouse, and trade show appearances.
My role was to help the brand establish a visual language and brand identity that resonates with customers and represents the brand’s core attributes: simple, comfortable, and refined.
Finding Be Cool's brand voice
I dove into brand photography and visual cues to pull together color palettes that felt warm and contemporary.
Then, I mapped out the brand’s visual voice, from primary fonts to secondary accents, ensuring every element aligned with that intentional comfort Be Cool embodies.
Solidfying the visual identity
Through working hand-in-hand with my client, I crafted and delivered a polished brand guideline system.
Everything from typography and color to tone of voice was designed to be easily applied across online stores, pop-up warehouses, and trade-show setups, creating visual cohesion in every customer touchpoint.
From concept to tradeshow
With a refined identity in place, Be Cool was ready to meet the world. The brand now shows up consistently across platforms, reinforcing an approachable aesthetic that resonates with customers and keeps the boutique grounded in its values.
More Projects
Marketing Design
Brand Design
Graphic Design
Elevating wholesale fashion into a standout brand experience
Transforming Be Cool’s approachable fashion into a polished, recognizable identity that connects effortlessly with customers online and in person.
Year
2023
Client
Be Cool Boutique
Project Duration
3 months
Making style effortless
Be Cool is a clothing boutique that aims to make fashion accessible and wearable. Their main avenues are an online store, in-person warehouse, and trade show appearances.
My role was to help the brand establish a visual language and brand identity that resonates with customers and represents the brand’s core attributes: simple, comfortable, and refined.
Finding Be Cool's brand voice
I dove into brand photography and visual cues to pull together color palettes that felt warm and contemporary.
Then, I mapped out the brand’s visual voice, from primary fonts to secondary accents, ensuring every element aligned with that intentional comfort Be Cool embodies.
Solidfying the visual identity
Through working hand-in-hand with my client, I crafted and delivered a polished brand guideline system.
Everything from typography and color to tone of voice was designed to be easily applied across online stores, pop-up warehouses, and trade-show setups, creating visual cohesion in every customer touchpoint.
From concept to tradeshow
With a refined identity in place, Be Cool was ready to meet the world. The brand now shows up consistently across platforms, reinforcing an approachable aesthetic that resonates with customers and keeps the boutique grounded in its values.
More Projects
Marketing Design
Brand Design
Graphic Design
Elevating wholesale fashion into a standout brand experience
Transforming Be Cool’s approachable fashion into a polished, recognizable identity that connects effortlessly with customers online and in person.
Year
2023
Client
Be Cool Boutique
Project Duration
3 months
Making style effortless
Be Cool is a clothing boutique that aims to make fashion accessible and wearable. Their main avenues are an online store, in-person warehouse, and trade show appearances.
My role was to help the brand establish a visual language and brand identity that resonates with customers and represents the brand’s core attributes: simple, comfortable, and refined.
Finding Be Cool's brand voice
I dove into brand photography and visual cues to pull together color palettes that felt warm and contemporary.
Then, I mapped out the brand’s visual voice, from primary fonts to secondary accents, ensuring every element aligned with that intentional comfort Be Cool embodies.
Solidfying the visual identity
Through working hand-in-hand with my client, I crafted and delivered a polished brand guideline system.
Everything from typography and color to tone of voice was designed to be easily applied across online stores, pop-up warehouses, and trade-show setups, creating visual cohesion in every customer touchpoint.
From concept to tradeshow
With a refined identity in place, Be Cool was ready to meet the world. The brand now shows up consistently across platforms, reinforcing an approachable aesthetic that resonates with customers and keeps the boutique grounded in its values.